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IN 2010, WE REDESIGNED THE TRADITIONAL TAIWANESE "PIGGY BANK" (PIG-SHAPED SAVING POT FROM THE EARLY DAYS) AND RE-ENGINEERED IT USING MODERN ABS MATERIAL. AFTER THREE YEARS OF REFINEMENT, THE PROJECT WAS OFFICIALLY RELEASED IN 2013. THIS REINCARNATION PRESERVES THE ICONIC FORM OF TAIWANESE NOSTALGIA WHILE ELEVATING IT TO A CONTEMPORARY DESIGN STANDARD.
FOLLOWING ITS LAUNCH, WE ESTABLISHED STRATEGIC PARTNERSHIPS WITH MAJOR ENTITIES, INCLUDING THE ESLITE SPECTRUM, THE PRESIDENT OF TAIWAN, AND THE FO GUANG SHAN MONASTERY. ADDITIONALLY, WE COLLABORATED WITH NIUSNEWS TO INTRODUCE THE "PIGGY SPIN" INTERACTIVE EXPERIENCE. THESE COLLABORATIONS SPANNING CULTURE, POLITICS, RELIGION, AND DIGITAL MEDIA HAVE CEMENTED THE PIGGY BANK'S STATUS AS A MODERN CULTURAL ICON.
IN COMPLIANCE WITH EUROPEAN SAFETY REGULATIONS REGARDING CHOKING HAZARDS FOR CHILDREN, WE COMPLETELY REDESIGNED THE SECOND-GENERATION MOLD IN 2019—THE YEAR OF THE PIG. THE NEW VERSION FEATURES A GASHAPON-STYLE TWIST-LOCK STRUCTURE AND A RECONFIGURED COIN SLOT. PROUDLY EMBOSSED WITH "MADE IN TAIWAN," THE PRODUCT IS MANUFACTURED BY A SPECIALIZED PLASTIC INJECTION FACTORY IN LUKANG, CHANGHUA. THIS EVOLUTION ENSURES BOTH GLOBAL SAFETY STANDARDS AND THE PRESERVATION OF LOCAL TAIWANESE CRAFTSMANSHIP.
WE HAVE ALSO COLLABORATED WITH ENTITIES SUCH AS THE ESLITE SPECTRUM, SHEN JI NEW VILLAGE, AND THE SIMPLE LIFE FESTIVAL TO LAUNCH TEMPORARY ARTISTIC GASTRONOMY SPACES AND EDUCATIONAL WORKSHOPS. THROUGH THESE CURATED ENVIRONMENTS AND CREATIVE COURSES, WE ENGAGE DIRECTLY WITH THE PUBLIC, TRANSFORMING OUR DESIGN PHILOSOPHY INTO IMMERSIVE LIFESTYLE EXPERIENCES.
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